Amir Hartman's first book takes on the nuts and bolts of electronic commerce—how it can be used to attract and keep customers and how it can benefit the company that uses it. A key point of the book is that e-commerce success is not a matter of technology but a matter of building worthwhile relationships within the company and between the company and its customers.

Amir Hartman's best selling book on managing in the new economy is available in hard cover and digital formats.